Harness the power of storytelling to make your brand magnetic
“We feel understood, we feel seen, we feel like she gets us and knows who we are.” - Sally Freeman, Lighthouse Accountants
Tell your story and connect with
your
ideal
clients
Make your brand magnetic so you stand out, connect with your ideal clients and convert into clients with strategically crafted storytelling.
No more posting and praying. No more second guessing your message. No more blending in with the crowd. Let’s fast track your brand with a clear message and story, designed exclusively to speak to your ideal clients with a roadmap to ensure you execute it.
With a magnetic brand you can:
Attract your
ideal clients
Stop second guessing
your marketing
Grow your
business
Increase your
prices
With 15+ years of brand and marketing experience across multiple industries in Australia and the UK, I have the industry experience to help you stand out and position yourself as the go to in the minds of your ideal clients.
My journalism degree sparked my innate curiosity and desire to uncover the truth, and my master’s in marketing taught me how to shape and promote a brand.
I know how to market a brand. I know how to wrap the words around it to connect with an audience. Better yet, I can show you how to do it too.
Everyone has a story to tell, let’s bring yours to life.
Discover your brand story
Connect with your ideal clients by telling your unique story.
Starting from $750 get in touch for
more information.
Need something else?
You can also book me for one - off copywriting projects. Whatever you need, rest assured a marketing, brand strategist and copywriter can get it done.
- Sales page
- Website copy
- Flyer
- Brochure
- E- book
- Scripts and Speeches
Every day businesses lose A LOT of money marketing their services without a refined, clear message.
To stand out you need to showcase your uniqueness and why your brand is the right choice.
And you do this through story.
The impact story can
have on your company:
More Customers. Better Talent. Massive Impact.
By getting to the core of your business and market, I can understand your positioning, develop clear messaging and take you from business to magnetic brand.
I’m a brand strategist, marketer, copywriter and storyteller, I don’t just talk a good game, I live it.
Ready to connect with your ideal clients?
"Aleyx has a rare gift for listening really well for the core reason for why a business owner does their work. She asked me insightful and most meaningful questions to help me see what it is that I truly offer my book coaching clients. Aleyx’s genius is having me, the business owner, get clear about my core value to ensure every piece of communication I put out reflects the heart of my business. I’ve worked with many coaches who tried to tell me what I’m all about and that has never been effective for me. Aleyx intuitively feels what I’m all about and gets me to say it over and over again so by the end of our session I was singing my own praises in a pitch perfect way! Wow! That’s what I call coaching!"
Eda Utku, Author, Speaker and Leader of Rise n Thrive community 
"Aleyx came back to us with a thought provoking strategy to understand who we are and use that in our marketing and business.
Really pleased with the work & able to see straight away we could use on our website and marketing materials.
We feel understood, we feel seen, we feel like she gets us and knows who we are. It was the right first step for us and we hope others take that right first step because you've got to get it right before you do anything else."
Sally Freeman, Lighthouse Accountants 
"Core Story developed the brand strategy for my counselling practice. I went from feeling completely overwhelmed to confident that I would have the messaging I needed to connect and resonate with my clients. Aleyx took the time to understand my business, goals and my personal approach. Aleyx confidently guided me through the process and got me sorted. I'm very grateful and very happy with her work. Aleyx made it easy."
Julie Chalmers, Touchstone Counselling 
"The questions that Aleyx asked me during our consultation were simple and straightforward; and she was kind and respectful to my responses to her questions.
Her approach has given me steps instead of mountains to climb; and her gentle, non-judgemental yet laser-focussed way of being makes me feel fully supported and capable of achieving my outcomes, in what is completely new territory for me."
Susie Jackson, Life Coach 
"Aleyx helped me with brand messaging for my new business, Litha. I was going around in circles with the research and found it so difficult to simplify my offering and its point of difference in the market. Aleyx provided a messaging framework and helped explain why one problem, one solution and transformation is so critical in keeping things easy for the client to understand and navigate. I found the entire process exceptional. Aleyx really gets to the core of who your business is, its unique offering and the outcome is just incredible! I have received feedback from current clients and coaches saying my website is simple, professional and really engaging. I would highly recommend using Core Story for any small business."
Claire Lucas BA Psych, GAICD, Leadership Consultant 
"Working with Aleyx has been an absolute pleasure. As a brand expert, her storytelling skills are exceptional. Recently, she guided me through crafting compelling copy for my website, and I couldn't be more impressed with the results. Aleyx is incredibly smart, and her ability to communicate clearly makes the entire process smooth and enjoyable. What stands out most about her is her knack for asking insightful questions that really get to the heart of what you're trying to convey. She has an amazing talent for taking the ideas in your mind and articulating them in words that resonate deeply with your audience. Aleyx doesn’t just understand branding, she lives and breathes it, ensuring that every piece of content reflects your vision perfectly. If you're looking for someone who can transform your ideas into a powerful narrative that truly connects with your audience, Aleyx is the person you need. Thank you Aleyx for your continued support."
Dee Makadia, Leadership Trainer, Franchisee/Business Mentor and Life Coach 
"I recently worked with Aleyx to develop a presentation, and the experience was fantastic. Aleyx is a talented storyteller who took my ideas and crafted them into a clear, engaging narrative that truly resonated with the audience.
Her attention to detail, creativity, and ability to capture the essence of my message made the presentation stand out.
I highly recommend Aleyx for anyone needing help with writing or storytelling."
Priya Patel, Owner of 6 Dental Practices 
"Bolling down a whole range of services and ways we can help to a simple few paragraphs has always alluded us.
We've taken advice from a variety of marketing experts but never managed to get there.
Aleyx has managed in a few easy steps to get there when many professionals have failed."
Rob Perks, Inspire Biz 