Privacy Policy
Introduction
Core Story is committed to providing quality services to you, and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The APPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of the Office of the Australian Information Commissioner at https://www.oaic.gov.au/.
What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include names, business names, job titles, addresses, email addresses and phone numbers.
This Personal Information is obtained in many ways, including through meetings, workshops, coaching sessions, correspondence, by telephone, by email, via our website corestory.com.au, through our newsletter and webinar sign- up forms (including on third- party platforms such as Substack), via social media platforms such as LinkedIn, and from third parties. We don’t guarantee the website links or privacy practices of authorised third parties.
We collect your Personal Information for the primary purpose of providing our services to you, including brand messaging, ghostwriting and content services, personal brand coaching, workshops and webinars, as well as providing information to our clients and for marketing purposes such as our newsletter and event invitations. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing and marketing lists at any time by contacting us in writing or using the unsubscribe link in our emails.
When we collect Personal Information, we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.
Website, Cookies and Advertising
Our website and marketing may use cookies, pixels and similar technologies (including tools provided by platforms such as Meta, LinkedIn and Google) to help us understand how visitors use our website, measure the performance of our advertising, and show relevant ads to people who have visited our website or engaged with our content.
This may involve the collection of information such as your IP address, browser type, pages visited and interactions with our ads. This information is generally collected in a way that does not directly identify you. You can manage or disable cookies through your browser settings, and you can adjust your advertising preferences directly within the relevant platforms.
Sensitive Information
Sensitive information is defined in the Privacy Act to include information or an opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by us only:
- For the primary purpose for which it was obtained
- For a secondary purpose that is directly related to the primary purpose
- With your consent, or where required or authorised by law.
Third Parties
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties, such as when a client or referrer introduces you to us. In such a case, we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances, including the following:
- To third parties where you consent to the use or disclosure
- To trusted service providers who help us run our business, such as email marketing, scheduling, webinar and website platforms, and our virtual assistant, under appropriate confidentiality arrangements
- Where required or authorised by law.
Some of the service providers we use may store information on servers located outside Australia. Where this occurs, we take reasonable steps to ensure your Personal Information is handled in a manner consistent with the Australian Privacy Principles.
Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorised access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify it. However, most Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.
Access to your Personal Information
You may access the Personal Information we hold about you and update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
Core Story will not charge any fee for your access request but may charge an administrative fee for providing a copy of your Personal Information.
To protect your Personal Information, we may require identification from you before releasing the requested information.
Maintaining the Quality of your Personal Information
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up to date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and continue to provide quality services to you.
Policy Updates
This Policy may change from time to time and is available on our website.
Privacy Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy, please contact us at:
Core Story
Email: aleyx@corestory.com.au
Phone: +61 439 641 292