Why I do what I do
I want to see more businesses utilise story to market their brand.
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Brand story can help businesses:
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Differentiate
Resonate
Make an impact
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Where I've come from
It’s been a journey. My curiosity comes from my Journalism degree. To understand anything you need to ask the right questions then sit back, shut up and listen. And that’s what I do for all my clients.
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I spent 13 years working in strategic brand and marketing roles across multiple industries. And picked up a Masters in Marketing along the way. I’d been working hard, pushing, learning, adapting and changing, but it didn’t feel right and I became disengaged.
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I realised all I had was my time, and my time, like yours is very precious. I wanted my work to mean something. I wanted to show businesses the power of storytelling.
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So I set up Core Story to help businesses understand who they are, what they offer and how to bring it to life. For these businesses to gain clarity, differentiate in their market and make an impact.
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I love, love, love stories and I understand the power they can have to transform businesses and create meaningful connections.
What do I do?
What do I do?
I’m a Brand Strategist and Copywriter. I take the time to understand who you are and where you want to go, then bring your brand to life through storytelling.
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I provide clarity. There’s a lot of noise online but if you're crystal clear on your message you're halfway there.
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I simplify the brand strategy process by asking a lot of deep and probing questions to get to the core of who you are, what you do, who it’s for and why you do it. This line of questioning takes the work away from you, unburdens you (take a sigh of relief, I got you). I then use my creative craft to bring your brand to life.
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Basically, I ask the probing questions and translate into meaningful connections.
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I’ve been told by past clients I’ve simplified the process, brought them clarity and removed the overwhelm. My client’s have told me they feel heard and understood after I worked on their brand strategy and story.
What's the difference?
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Fast, Efficient, Accessible
We’re fast, efficient and more accessible than brand agencies. We don’t do everything, we provide simple yet effective brand strategies and story. We know what we do, and we do it well.
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Created for big hearted businesses
I show big hearted businesses they can build a brand they’re passionate about and their customers will love.
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I've been there
As a small business owner, I’ve been there. It can be difficult to know where to start or who to turn to. Well, no more. No more confusion, overwhelm or frustration. No technical jargon here. We keep it simple, keep you in the loop and deliver a strategy you can implement right away.
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Creativity, Connection and Heart
Storytelling is at the heart of our offer, helping businesses spark an emotional bond with their customers.
What will you achieve?
Clarity
Clarity with your messaging, your brand and your next steps
Consistency
Consistency in your communications and how you show up.
Attract
Attract your ideal clients, employees and investors.
Differentiate
Stand out in your market, show your competitors who is boss.